If Every Kiss Begins With K, then should Every Book Begin With Boo? Important questions and comments about the jewelry commercial

Around this time of year, we often hear the Kay Jewelers slogan, “Every Kiss Begins With K” which is either a clever wordplay or a scourge on our senses that is repeated over and over on the television, radio and internet while driving everyone crazy.

I have spent way too much time thinking about the slogan, and have come up with several salient and/or stupid points. Continue reading “If Every Kiss Begins With K, then should Every Book Begin With Boo? Important questions and comments about the jewelry commercial”