Around this time of year, we often hear the Kay Jewelers slogan, “Every Kiss Begins With K” which is either a clever wordplay or a scourge on our senses that is repeated over and over on the television, radio and internet while driving everyone crazy.

I have spent way too much time thinking about the slogan, and have come up with several salient and/or stupid points. Continue reading “If Every Kiss Begins With K, then should Every Book Begin With Boo? Important questions and comments about the jewelry commercial” →